Our Story & What's to Come
Bracken Golf was born from frustration with a market split between uninspired basics and brash designs.
Our founder envisioned something different: luxury golf apparel that marries timeless, classic sophistication with modern, tailored design.
Every detail, from premium fabric selection to refined silhouettes, are crafted to inspire confidence and pride for golfers on and off the course.
Our founder's time living in Vietnam and Bali made clear the environmental impact of fast fashion. Exposure to this also inspired us to go against the industry norm and to make sustainability a responsibility.
Bracken Golf exists to set a new standard for those who refuse to settle, blending precision, exceptional quality, a gentleman’s aesthetic and a pursuit for sustainability into every design.
Finally, in the run-up to our first full launch, the Andrews Polo is now live on pre-sale - a piece that reflects months of intentional design, refinement, and innovation.
Motivated by our Scottish lineage and inspired by the heritage of golf in Scotland, our DNA is deeply tied to the things that make golf in Scotland so special.
Our founder aims to share the behind-the-scenes journey, from the inception of the idea to the launch of the initial collection, making Bracken Golf a pioneering brand in the luxury golf industry.
To get early access and see behind the scenes as Bracken Golf builds momentum, follow our socials linked below.
